How we started...
The goal was to create a strong digital presence for this hair care business and to build a brand across the digital world. After a better understanding of goals, the brainstorming sessions kickstarted which further included deep research regarding media buying and competitors’ activities.
Key to generate results…
Since the very beginning, few things were adopted
Clear interpretation of goals
Flexibility with testing strategies
Targeting the right audience at the right platform at the right time
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